Amapola
Amapola's history is HEIGHTEN through a bold and colorful refresh.
Client:
MOLINOS de puerto rico, llc
Redesigning a brand with a century-long history and widespread recognition in Puerto Rico is a significant undertaking. It was crucial to honor the brand's heritage while striving for a modern and impactful design that would make a lasting statement.
Back to the roots
Through this redesign, we revisited Amapola's brand essence, infusing it with contemporary standards while staying true to its heritage, in a bid to connect with a broader and younger audience.
Brand redesign
logo redesign
Amapola, a brand with a century-long legacy in the island's food industry, is widely known for its quality flour among the locals. This new design initiative aims to revive vintage aesthetics and showcase the packaging prominently on the display shelves.
Brand Icon
We crafted Amapola's new icon by blending elements from their earliest and latest flower designs, picking the most appealing features from each. This fusion seamlessly integrates both illustrative and iconographic elements, giving rise to a fresh, timeless icon.
logo system
Branding
Brand slogan
In constructing Amapola's new slogan, we aimed for it to alude to more than the brand’s fresh appearance. It had to capture the essence of how the new design is a reflection of the brand's longstanding commitment to delivering trusted products to the community over the years.
Color variations
The purpose of the color variations is to expand Amapola's range of product iconography for both current offerings and future releases. This not only sets them apart from other brands but also aids in distinguishing their own products.
packaging
Marketing
Visual STRATEGY
The color combinations on the packaging should seamlessly integrate into the marketing strategy for these products. Each product's promotion should align with the color scheme of its package,employing color blocking techniques.
The deliberate use of large blocks of solid color was purposefully designed to enhance the brand's visibility and ensure its long-term success in the market.
