Las Casitas Village

Live the epitome of luxury and exclusivity.

Client:

El conquistador Resort

Nestled at the highest point of El Conquistador Resort on Puerto Rico’s northeastern coast, Las Casitas Village offers breathtaking views and exceptional hospitality.

Our mission as designers was to highlight this beautiful space with an elegant logo and a blend of illustrations. The brand aims to evoke a sense of relaxation as the foremost impression.

design process

The logo for Las Casitas Village is inspired by the iconic architecture at the villa's entrance.

While redesigning the logo, we elegantly simplified its features and paired it with a pleasing font.

logo system

The main tower of Las Casitas Village features prominently in both the primary and secondary logos, with varying type positions to suit different applications. Additionally, a monogram composed of the villa's initials has been designed to provide a more condensed version, functioning as an elegant stamp within the logo system. 

SECONDARY LOGO/ PRIMARY LOGO WITH SLOGAN/ MONOGRAM

Manor house

Manor House serves as the reception area for guests at Las Casitas Village and features its own logo to distinguish the housing complex from the hospitality services provided by M|H. This logo is intricately connected to the overall visual identity of Las Casitas Village.

primary and seCONDARY logo/ Monogram

color palette & pattern

The primary colors are vital in ensuring the brand is memorable and recognizable. Achieving a proper balance between the colors is essential, with a stronger emphasis on the dark blue over the beige. Regarding The secondary colors, the terracotta is inspired by the recognizable clay tiles in the villas, while the blue is drawn from the beautiful oceans views. These colors create a distinctive and impactful visual identity for the brand.

branded items