Whatever Puerto Rico

BRAND IDENTITY

Jul 2

Written By Guest User

A vibrant and dynamic brand identity that highlights Puerto Rico's greatness.

CLIENT:

Wanabí Media, LLC

Whatever Puerto Rico is a content-neutral platform showcasing the island’s natural beauty, gastronomy, music and sports. Our redesign emphasizes the brand’s commitment to engaging a global audience through captivating visual narratives, using a colorful and energetic identity.

logo origin

Our approach for Whatever PR's logo is to emphasize the "W" with both exclamation points, "¡W!".

This design reflects how we've adopted and adapted the Anglicized word "Whatever" into our Spanish language. By incorporating the exclamation points, we infuse it with a distinctly Puerto Rican identity, celebrating our ability to make these expressions our own while preserving our unique cultural essence.