BRAND IDENTITY Kimberly BRAND IDENTITY Kimberly

Conprmetidos

ConPRmetidos is a non-profit organization dedicated to developing and connecting human capital to fulfill the needs of our island and promote a self-sufficient Puerto Rico. Our branding aims to create the most versatile system possible that reflects the brand's values.

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BRAND IDENTITY, SPACES Kimberly BRAND IDENTITY, SPACES Kimberly

Market @ la Marina

Market at La Marina is a cafeteria-style establishment situated within El Conquistador Resort. Our logo design for Market at La Marina embodies the intersection of the marina's static lines with the ocean's dynamic ones. Our use of typography and patterns help convey this feeling, while the color palette draws from the calming hues of the sunset and the ocean's contrasting blues.

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BRAND IDENTITY, SOCIAL MEDIA Kimberly BRAND IDENTITY, SOCIAL MEDIA Kimberly

Jump All In!

A trampoline program, incubating culinary talent in the heart of San Juan. We incorporated into the brands identity the feeling of a “jump all in” attitude. The rough pencil-like lines embody the hands-on approach to establishing a successful culinary business in Puerto Rico.

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BRAND IDENTITY Kimberly BRAND IDENTITY Kimberly

PALOMINO ISLAND

This brand is about complementing the moments of serenity that you will be able to enjoy during your stay in Palomino Island. To achieve it we aimed for tropical elegance attained with the color pallets and the soothing iconography inspired by the island’s landscape. The design model is an endorsed brand extended from the master brand of El Conquistador Resort.

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BRAND IDENTITY, SOCIAL MEDIA, SPACES Kimberly BRAND IDENTITY, SOCIAL MEDIA, SPACES Kimberly

gmt

We created a Branded House for GMT, one of Puerto Rico’s biggest frozen and refrigerated food distributors, to accommodates its master brand and sub-brands. The new identity was designed to create memorability and humanize the brand with a modern, familiar and accesible character.

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BRAND IDENTITY, WEBSITES Natalia Marin BRAND IDENTITY, WEBSITES Natalia Marin

alchemy park

Through AP Campus, Alchemy Park offers professional training programs and certifications designed to enhance professional competence. Our branding strategy focuses on communicating the company’s core values through all visual narratives and elements.

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tumedicina

tumedicina seeks to maintain education about cannabis as a treatment alternative for debilitating diseases, as well as strengthen relationships with certified specialists. The aim of our branding is to highlight this form of alternative medicine as a viable and safe one.

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tumedicina cbd

For tumedicina CBD, our focus was on building a strong and memorable brand identity. To achieve this, we made the powerful and strategic choice of coral as the brand's signature color. By directly associating coral with CBD, we’ve created a visual cue that consumers will instantly link to the brand. This bold, vibrant color reflects the innovative, health-conscious, and modern values, setting tumedicina CBD apart in the wellness and CBD markets.

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BRAND IDENTITY, ILLUSTRATION Natalia Marin BRAND IDENTITY, ILLUSTRATION Natalia Marin

hecho en machuchal

The project “Hecho en Machuchal” aims to revitalize and transform the community of Machuchal, one of the forty sectors in the neighborhood of Santurce in San Juan, Puerto Rico, and give homage and recognition to the rich culture and heritage of this community. Our branding for "Hecho en Machuchal" aims to facilitate its use in printed mediums.

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BRAND IDENTITY, ILLUSTRATION, SOCIAL MEDIA Natalia Marin BRAND IDENTITY, ILLUSTRATION, SOCIAL MEDIA Natalia Marin

brain aid

Brainaid represents a digital platform and the neuropsychology practice of Dr. Alessandra Landrau, dedicated to educating and raising awareness about neuropsychological wellness in Puerto Rico. The brand is designed with a humanized approach, reflecting the belief that health information should be specific, straightforward, and easily understandable.

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